hoegaarden
Editorial design Master project

Creation of a press publication aimed at a given public concentrated on a Belgian beer; this Hoegaarden magazine, printed on recycled paper and including 24 pages of information such as the history of the abby and different stress and boredom-relieving activities, aims to inform a younger generation of beer consumers (millennials) about the brand in unexpected ways while providing entertainment in bars or cafés. Distribution is limited to bars and establishments that serve alcohol.
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